Privacy Policy

Effective Date: 09/01/2025

First Strength ("Gym," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, sign up for a membership, or use our services.

1. Information We Collect

We may collect the following categories of information:

Personal Information
Name, email address, phone number, date of birth, mailing address, emergency contact details, billing information, and membership details.

Health & Fitness Information (Optional)
Information you voluntarily provide related to fitness goals, injuries, limitations, or preferences to help us tailor training programs and promote participant safety. First Strength is not a healthcare provider, and this information is not treated as protected medical information under HIPAA.

Technical Information
IP address, browser type, device identifiers, operating system, and information about how you interact with our website.

Communications
Email inquiries, contact form submissions, SMS/text preferences, email subscriptions, and other communications you send to us.

2. How We Use Your Information

We use your information to:

Provide gym services, classes, training programs, and member support
Process payments and manage memberships
Communicate with you regarding schedules, reminders, updates, promotions, and special offers (if you opt in)
Improve our website, services, and overall member experience
Maintain safety, security, and operational integrity of our facility
Comply with legal, regulatory, and contractual obligations

3. Sharing Your Information

We do not sell your personal information.

We may share your information only in the following circumstances:

Service Providers
With trusted third-party vendors who perform services on our behalf, such as payment processing, scheduling software, CRM systems, email and SMS communication platforms, and website hosting. These providers are authorized to use your information only as necessary to perform services for us.

Legal & Safety Requirements
When required by law, regulation, court order, or to protect the rights, property, safety, or security of our members, staff, or business.

We do not store full credit card numbers. Payment information is processed securely through third-party payment processors.

4. Cookies & Tracking Technologies

Our website may use cookies or similar tracking technologies to:

Improve website performance and functionality
Understand visitor behavior and usage patterns
Enhance user experience

You may disable cookies through your browser settings; however, some website features may not function properly. By continuing to use our website, you consent to our use of cookies.

5. Data Security

We take reasonable administrative, technical, and physical precautions to protect your personal information, including secure systems, encryption where appropriate, and restricted access. While we strive to protect your data, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain personal information only for as long as reasonably necessary to provide services, fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer required, it is securely deleted or anonymized.

7. Your Privacy Rights

California Residents (CCPA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

The right to know what personal information we collect and how it is used
The right to request access to your personal information
The right to request correction of inaccurate personal information
The right to request deletion of your personal information
The right to opt out of the sale of personal information (we do not sell personal data)
The right to non-discrimination for exercising your privacy rights

Other Jurisdictions
Residents of other jurisdictions may also have rights to access, correct, or delete their personal information, subject to applicable laws. We honor such requests when required.

To exercise your privacy rights, please contact us at info@trainfirststrength.com.

8. SMS & Email Communications

By providing your mobile number or email address, you consent to receive communications from us related to your membership, services, promotions, and updates.

You may unsubscribe from emails at any time by clicking the “unsubscribe” link
You may opt out of SMS/text messages at any time by replying STOP

Message and data rates may apply.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of those external sites. We encourage you to review their privacy policies.

10. Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will promptly delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated “Effective Date.” Continued use of our services after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

First Strength Gym
401 Bangs Avenue, Suite
Modesto, CA 95356
Phone: (350) 207-7790
Email: info@trainfirststrength.com